IT TAKES A LOT OF WORK TO KEEP IT SIMPLE...

We think there are ways to simplify the process and experience of publishing and that non-traditional avenues, venues, and events are really creative ways to make true impact, not to mention a decent return for the colossal amount of work it takes to write, edit, produce, print, distribute, and market a book. 

 

We also think authors should become authorpreneurs and not only take responsibility for their own work - but also OWN & CONTROL their own work whenever possible. 

 

 

WRITING, EDITING & PUBLISHING ISN'T CHILD'S PLAY. But it shouldn't be torturous, either... it's really just a matter of having a long-term commitment to a long-term plan. But having a realistic expectation is crucial. 

 

 

 

Publishing

Myths

The hardest part is finding a publisher.

 

Nope, after beating the odds and finding a publisher, it will likely be another year before your title is ready. And that is still only step 1!

 

 

 

 

REALITY CHECK: Well over 300,000 titles are "traditionally" published per year in the U.S. For self-publishing and other avenues, add another 3-400,000 to that number. 

 

 

Once you're published, you will receive a schedule of events to attend with your title. 

 

Actually, even NY Times best selling authors do almost all of their own marketing - or at least they are responsible for hiring their marketing teams. You would be shocked if you knew how little even a large publisher does with regard to marketing. While publishers will always help you book an event and help with a few per year, it's largely up to you - the author - to create your own success.

 

 

Your book will automatically be in bookstores. 

 

It's not an impossible challenge to get into mainstream bookstores. But it's not a given, either. Oh, and those end caps and central tables? That's primo real estate that often costs a great deal of money for placement privileges. And don't even get us started on distribution...

 

 

The publisher will pay for everything. 

 

Even if your publisher pays for the actual cost of editing, production, and printing (which is considerable), you will have a great many expenses associated with your book - from the cost of being a part of events to marketing help and materials, travel, etc... you'll be surprised at how these expenses add up.

 

REALITY CHECK: If you can't take an entire year off to promote your title full time, or at least have employment that allows significant flexibility in scheduling and time off, you may want to re-think how realistic your author-aspirations are. 

 

 

Questions to ask yourself before seeking a publisher:

 

What is the motive behind this book?

 

What is my motive in becoming

a published author?

 

How passionate am I about this work?

 

Am I willing to commit years to

promoting my book? 

 

Would my book be a positive contribution to the world?